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BACHELOR OF ARTS IN COMMUNICATION

Programme Overview

Introduction

This program is designed to increase awareness of the role Communication practitioners play in the society, while at the same time inculcating a high regard for traditional communication systems particularly in cross-cultural settings. This course prepares students for careers in Print and Electronic media, Public Relations, Advertising and Development Communication.

Programme Objectives

Effective communication is the basis for success in all walks of life. The study of communication in different contexts will provide students with the unique opportunity to develop insights and understanding of the theoretical and empirical basis of this complex discipline.

The program is therefore expected to play an important role in producing professional communicators who will assist in linking theories and principles of communication to industry and communities in the 21st century.

Specializations

  • Mass Communication
  • Publishing
  • Public Relations
  • Development Communication

Duration

4 years or 2 1/2 years for students undertaking a trimester system.